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Glossary

Suppression

Suppression is a standing rule that removes a contact from outreach; a do-not-contact request, an unsubscribe, a bounce, a regional rule, or a cooldown sets it, and it outranks every other signal about that contact.

What triggers suppression?

  • Do not contact: a request or a legal flag that bars outreach.
  • Unsubscribe: the person opted out of email.
  • Bounce: the address failed to deliver.
  • Region: a rule that keeps contacts in certain locations out of a program.
  • Cooldown: a rest period after recent outreach, which lifts when it expires.

Why should suppression always win?

Events push you to reach everyone, and the rule still covers a suppressed contact who shows up on your attendee list. Lift a suppression only at its source, when a cooldown ends or the contact subscribes again.

If a system clears suppression by guesswork, it puts your deliverability and your standing with that person at risk. Run the check in every lead scrub.

Where do you find it in FieldXM?

FieldXM treats your suppression rules as the final word and never clears one on a guess of its own. In FieldXM’s account planning, you’ll find suppressed records rolled up under the Exclude account label.

Related terms

  • Account labelAn account label is a single tag stating an account's current standing with the selling team, such as net-new, in an open deal, or excluded, derived from CRM data so each account gets the right owner and play.
  • Account reviewAccount review is the holding state for accounts a system cannot place with confidence, such as one carrying a CRM value the team hasn't mapped: it sets the account aside with its reason until a person resolves it.
  • Lead scrubA lead scrub is the manual cleanup of an event lead list before it enters the CRM, fixing formats, removing duplicates and excluded records, resolving domains, and filling gaps so the team can route every row.
  • Attendee listAn attendee list is the set of people a team expects at an event, from the organizer, the team's own past scans, or its CRM, and the raw input every pre-show account plan starts from.
  • Sequence enrollmentSequence enrollment is the step of adding a contact to an automated series of sales emails and tasks, which turns a planned or captured lead into scheduled outreach from a named owner.

See it in FieldXM

  • Account planningSee each account’s ICP tier and why, its CRM status, and its owner. Then use your HubSpot sequences or Salesforce cadences to reach the ones your reps aren’t working.

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