After the show Reporting
See the ROI of every trade show you run.
See what each trade show cost, the pipeline and revenue it produced, and its return. Know which shows earn next year’s budget, and forecast what the next one will bring.
Fund the trade shows that pay off
Rank your shows by return, side by side, with each one’s budget, pipeline, and closed-won. Walk into budget planning knowing which shows to fund again next year.
Forecast what the next trade show will bring
FieldXM uses each show’s past results to forecast its pipeline, meetings, and revenue. Set goals and a budget you can defend before you sign the contract.
Keep sourced and influenced pipeline apart
See the opportunities your show created in one column and the ones it moved forward in another, straight from HubSpot or Salesforce. FieldXM never adds the two totals together.
Know which reps followed up
Your attempt rate is the share of event leads your reps tried to follow up. FieldXM’s reporting shows you that number for every rep.
Attempt rate
90%
is the floor one enterprise events team we interviewed sets. It treats anything lower as unacceptable and reviews the number every week.
- Attempted
- No attempt
Catch the pipeline that skipped capture
Review every CRM record from your show that skipped capture. Attribute the ones that belong to the event, and your show gets credit for that pipeline.