Attendee list
An attendee list is the set of people a team expects at an event, from the organizer, the team’s own past scans, or its CRM, and the raw input every pre-show account plan starts from.
Organizers hold the full registration roster and rarely hand it to exhibitors. What you get as a sponsor is usually partial: names and companies, or only a title and a company when the organizer strips the names.
Where does an attendee list come from?
- The organizer’s sponsor list, when one exists.
- Lead retrieval exports, which cover only the people who stopped at your booth.
- Your team’s own scans from past years at the same show, the usual stand-in when organizers share no list.
- Your CRM: open deals, customers, and target accounts with a reason to attend.
- Public speaker and exhibitor pages, which confirm published roles.
“It’s pretty manual and gross right now.”
A director of events at an enterprise software company running about 200 events a year, on assembling the pre-show view by hand
Why label each row’s source?
Mix confirmed attendees with guesses, and your reps stop trusting the list at the first wrong email. Label every row’s source so a rep can weigh each name. The label carries through account matching into the coverage gap view.
Where do you find it in FieldXM?
In FieldXM’s lists and enrichment, import a CSV or spreadsheet with field mapping. Or build the list in FieldXM by list membership, lifecycle stage, last contacted, or distance from the venue. FieldXM keeps a source label on every row, so your reps see where each name came from. Export any list as a CSV.
To find a list for your next show, read how to get the attendee list for a conference.
Related terms
- List importA list import is the step that loads an attendee or lead file into a working system, mapping its columns to known fields and matching every row to a contact and an account before the team works it.
- Lead retrievalLead retrieval is the badge-scanning service organizers sell to exhibitors, which returns the registration details behind each scanned badge and covers only the people who stopped at the booth.
- Account matchingAccount matching is the step that attaches each person on a list to the company account they belong to, usually by email domain, and finds that account in the CRM so every contact inherits its owner and history.
- Target account listA target account list is the set of accounts a revenue team intends to engage at an event, which the team matches to the CRM, tiers by fit, and assigns to owners before anyone travels.
- Coverage gapA coverage gap is a target account that will be present at an event and that your team hasn't given an owner or planned outreach for, visible in the account plan before the event.
See it in FieldXM
- Lists and enrichmentEnrich any list with FieldXM’s built-in waterfall of the best enrichment providers combined with its own powerful algorithm. It fills in domains, emails, and titles.
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