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Glossary

Event logistics

Event logistics is the operational work that gets a company’s people, booth, and materials to an event and ready to sell, covering registration, travel, shipping, booth kits, staffing schedules, and deadlines.

Logistics is the part of in-person GTM with hard deadlines. Your booth ships on a date, so in your busiest weeks logistics takes your team’s hours first. Planning, capture, and analysis get whatever remains.

What does event logistics include?

  • Registration and badge deadlines.
  • Travel and hotels for everyone on the roster.
  • Shipping, booth kits, and swag, out and back, and the drayage that moves them to your booth.
  • Show services you book with an advance order, and the installation and dismantle labor that builds your booth.
  • Booth staffing: who works which shift, in which role.
  • Vendor and organizer contacts, and sponsorship deliverables.

What does it cost the people who run it?

Operators report 50 to 60 events a year per manager as the point where quality slips. Every event brings its own logistics, whatever its size. At the 50-event ceiling, your senior operators spend their judgment on packing and shipping.

“I could be using my brain for so much better stuff than this.”

A director of performance marketing at a B2B software company around $25M ARR, on the time event logistics absorbed

Where do you find it in FieldXM?

In FieldXM’s event logistics view, you paste an event’s website and FieldXM pulls in its name, dates, venue, and basics. Then you add objectives, the roster, booth shifts, travel, and shipping.

Each event shows you a single readiness signal, On track or Needs attention, which FieldXM rolls up from milestones that include a staffed booth.

Related terms

  • Booth staffingBooth staffing is the plan for who works a trade show booth and when, in shifts across the show's hours, which decides who is standing there when a target account walks up.
  • Event readinessEvent readiness is a per-event state, on track or needs attention, that rolls up what a show needs before it opens, such as a team roster, an attendee list, account owners, and a link to the event in the CRM.
  • The 50-event ceilingThe 50-event ceiling is the per-manager event load, which operators put at roughly 50 to 60 events a year, above which planning, capture, and follow-up quality degrade because a person is doing the work of a system.
  • Field marketingField marketing is the marketing function that plans and runs a company's in-person programs, from trade shows to hosted dinners, and a team within in-person GTM alongside sales, SDRs, executives, and customer success.
  • Heroic operatorA heroic operator is the experienced events or marketing lead whose personal effort holds an in-person GTM program together, so capture, follow-up, and the program's memory depend on that person being there.
  • Exhibitor kitAn exhibitor kit, also called an exhibitor manual or service kit, is the package of rules, deadlines, forms, and order links that a trade show's organizer and general contractor give each exhibiting company.

See it in FieldXM

  • Event logisticsPut flights, hotels, shipments, and the booth schedule into the event, so every rep can carry their own shifts and travel plans with them in the FieldXM mobile app.

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