Contact enrichment
Contact enrichment is the process of filling missing or stale fields on a person record, such as work email, title, and phone, and verifying that an email address will deliver before a team sends to it.
What does it involve?
- Finding: a work email, title, or phone number from a data source.
- Verifying, often called email verification: checking an address’s format, its mail server, and whether it will deliver.
- Refreshing: updating values that go stale as people change jobs.
Track coverage and quality as separate numbers. Coverage counts the rows that gained an email. Quality counts the emails that will reach a person.
Why is it harder for event lists?
Your event lists arrive partial, often a name and a company with no email. Database lookups that start from an email or a domain come back empty on those rows, so teams chain sources in an enrichment waterfall. Some teams start with no enrichment at all.
“We actually don’t have a good way to enrich contacts at all right now.”
A director of performance marketing at a software company around $25M ARR
Where do you find it in FieldXM?
FieldXM’s automatic quick pass finds emails for you through its enrichment waterfall, free per row. For the accounts that need more, run a Deep Scan, which uses credits inside your team’s credit cap.
When FieldXM writes contacts to HubSpot or Salesforce, it fills blank fields only, so your existing values stay in place. See the full workflow on the lists and enrichment page.
Related terms
- Enrichment waterfallAn enrichment waterfall is a sequence of data sources that a team runs in order on the same list, trying each one only on the rows the sources before it left unfilled, to raise coverage without paying twice for a field.
- Quick passThe quick pass is the free enrichment FieldXM runs for you on each list you import and each lead your reps save, through its waterfall of the best enrichment providers and its own algorithm.
- Deep ScanDeep Scan is the deeper, paid enrichment you run in FieldXM on the accounts you choose, with the credit cost shown before it runs, inside your team’s credit cap.
- Domain resolutionDomain resolution is the step that finds the company web domain for a list row that lacks one, working from a company name, a personal email address, or public sources, so the row can join an account.
- Match rateMatch rate is the share of rows on a list that resolve to a known record, a company account for matching or a found email for enrichment, and it measures how much of a list a team can work.
See it in FieldXM
- Lists and enrichmentEnrich any list with FieldXM’s built-in waterfall of the best enrichment providers combined with its own powerful algorithm. It fills in domains, emails, and titles.
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