Booth visit
A booth visit is a recorded stop by an attendee at a company’s exhibit, an engagement signal that ranges in depth from a swag grab to a demo to a booked meeting.
Visits make up your show’s traffic count. If you score them, weight each visit by depth, with a booked meeting at the top and a swag grab at the bottom.
Why record a brief visit?
A brief stop still tells you an account was at the show and chose to engage. For a target account, that’s useful evidence even with no notes, and it gives the owner a reason to reach out. A scanned visit also counts as 2-way engagement, since the attendee had to present a badge.
How do you measure it?
- Visits, the raw traffic count.
- Visits from target accounts, which ties traffic to your plan.
- Visits by depth, from swag grab to demo to meeting booked.
The count measures traffic. Event yield and cost per meeting measure what the traffic produced.
Where do you find it in FieldXM?
On the FieldXM mobile app, your rep captures a booth conversation by badge scan, business card scan, or manual entry. Then they give it a lead heat of Hot, Warm, or Cold.
Related terms
- Badge scanA badge scan reads an attendee's contact details from the printed badge or its barcode at an event and gives the rep a record of who stopped by in a few seconds.
- Lead heatLead heat is a quick rating of a lead's interest, usually Hot, Warm, or Cold, that the rep records at capture to signal how urgently the follow-up owner should act.
- Booth staffingBooth staffing is the plan for who works a trade show booth and when, in shifts across the show's hours, which decides who is standing there when a target account walks up.
- Event yieldEvent yield is what an event produced, in meetings, pipeline, and closed-won revenue, as the connected record of the plan, the conversations, and the follow-up shows it.
- Cost per meetingCost per meeting is an event's total spend divided by the sales meetings it produced before, during, and after the show, a cost ratio that rests on buyer commitments.
See it in FieldXM
- Universal lead captureYour reps keep talking while the FieldXM mobile app writes the notes and fills in your own qualification questions. They scan any badge at any show.
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