Post-show report

A post-show report is the summary of an event’s cost, coverage, leads, meetings, follow-up, and pipeline that a team writes after the show to judge the event and plan the next one.

If you own the number, you build the report by hand, weeks later, from badge-scan exports, CRM pulls, and what reps remember.

What belongs in a post-show report?

• Your all-in cost.
• Coverage: the target accounts you reached, against your pre-show plan.
• Leads captured, match rate, and meetings booked.
• Follow-up: attempt rate and SLA compliance, by rep.
• Pipeline and closed-won, with event-sourced and event-influenced in separate columns.
• What your reps heard, and what to change next time.

How do you keep it honest?

Set the rules before the show and report the same table for every event. Watch for the 3 errors that keep coming back: counting badge scans as leads, reporting influenced pipeline as sourced, and missing the leads your reps worked outside the process. That last one is the attribution leak.

Where do you find it in FieldXM?

Your post-show report comes out of FieldXM reporting as it stands: leads captured, match rate, meetings booked, attempt rate, SLA compliance, pipeline, and closed-won, cut by event, rep, and team, with sourced and influenced in separate columns.

Keep your post-show reports consistent, and they add up to the event portfolio view you use to decide which shows come back next year.